In the last few years, we have seen a sudden emergence of social media sites, and social media marketing. Most of the UK based businesses believe in doing their marketing on networking sites, such as Instagram, Facebook, Twitter and YouTube. No business can afford to ignore the importance of these social media sites.
Due to this emerging trend, the music industry too has changed its business model. The music albums are usually shared, and should be trending on YouTube channels, and other channels, so that they are deemed to be popular. With almost every music lover having an account on the social media sites like Facebook and Twitter, it is easy to target them, and reach out to them. Once the music bands create a page of their own on these social media sites, they will get many Instagram likes and followers.
These music fans can start following all the music video tracks that are shared on the page. It is a very easy way of marketing, and has a spiraling effect. With the shares increasing, the music video will become viral, and will become the most trending and popular video. Also, it is a great way to interact with the fans, and find out what they like and what they don’t like. With the help of this direct feedback, the music industry can work towards their weaknesses, and bring out more music, which is in demand.
When the social media was not there, people used to meet at music shows, concerts and conventions, and discuss the music. But, now, with the help of online communities and social media, the like-minded people can form their own groups, and give reliable feedbacks to the music industry. So, to reach out to the targeted audience, the music industry should make use of the social media. These can help in monitoring the success of tracks, and building up more fans.
So, the social media marketing sites, such as Instagram, Facebook, YouTube and Twitter can be used for finding out the latest trends and tastes of the audience, and also their purchasing behaviour. It is the best way to feel the pulse of the market.
The music industry has always been coming out with latest formats, new business models, and new technology, so that they remain on top of their fan’s minds and hearts. With the help of social media marketing, they can get more online endorsements, and gain more exposure with the newer audiences.
Here at Greedier Social Media we work with many UK based Musicians and Artists to help with their marketing campaigns and marketing efforts.